AI Insights · Timothy · April 2022
Top 5 Drawing & Coloring Apps in New Zealand Q1 2022
Discover the performance of the top 5 drawing and coloring apps in New Zealand for Q1 2022, based on data from Sensor Tower.
In the first quarter of 2022, the top 5 drawing and coloring applications on a unified platform in New Zealand showcased varied performance trends in terms of downloads, revenue, and active users. The data, sourced from Sensor Tower, provides valuable insights into the growth and engagement of these apps.
Happy Color®: Coloring Book experienced a steady stream of weekly downloads, peaking at approximately 2.7K in early January and maintaining a range between 1.8K and 2.5K throughout the quarter. Weekly revenue fluctuated, peaking at around $239 in late January before gradually declining to about $95 by the end of March. Active user numbers were relatively stable, starting at 18.6K and ending the quarter just above 18K.
Phone Case DIY saw its weekly downloads vary, starting strong in late December with 3.7K, dipping to around 1.3K in early February, and rebounding to 2.5K by mid-March. Active user numbers followed a similar trend, starting at 12K, dipping to 6.7K in late February, and rising again to 8.2K by the end of March.
DIY Keyboard had a notable spike in weekly downloads in early March, reaching over 4.3K, after a steady increase from around 200 downloads at the end of December. Active user numbers also saw a significant rise, peaking at 4.9K in mid-March before dropping to 2.6K by the end of the quarter.
Sneaker Art! - Coloring Games showed a significant increase in weekly downloads in early February, peaking at 2.8K before gradually decreasing to just above 1K by the end of March. Weekly revenue saw minor fluctuations, peaking at $55 in mid-March. Active users increased from 730 at the start of the quarter to 5.3K in late February, eventually settling at 3.2K by the end of March.
Paint and Learn Animals experienced a steady climb in weekly downloads, starting at 54 in late December and peaking at 2.4K in mid-March. Active user numbers showed similar growth, starting at 83 and reaching 1.8K by the end of March.
These insights reveal the dynamic nature of user engagement and revenue generation within the drawing and coloring app category in New Zealand. For more detailed insights, visit Sensor Tower.
